mara project

Redesigned promotional materials for a wildlife based voluntourism program in Kenya’s Masai Mara, including a brand identity, travel brochure, and pre-departure documentation. The design aims to capture the authentic African experience to be had by volunteers, emphasising a personal connection with the land, animals and local people. The design combines wildlife photography (taken during my time on the project) with organic textures, bold type styles, and free-flowing layouts to evoke a sense of place, and communicate the inherent values of the project.